Lighting has a critical role to play when it comes to retail signage. Visual merchandising with proper lighting creates an inviting space to increase sales. The lighting in retail signages lets retailers create an impactful display that allows them to engage with their potential customers.
Lighting makes the retail signages more enticing which holds prospective customers in their retail space, and may even influence them to buy products. That’s the real power of lighting in retail signages. Most of the influence purchasing happens at nights, and the brand & its space need a good visual effect to influencer a potential customer.
With the advancements of LED technology, signage lighting has evolved significantly. Right from flashing text, high-contrast colors to animations, LED-based signages let brands and retailers boost their customer engagement, boost performance, and communicate a specific message to its potential audience. Today, the options are endless for lighting signages; you pick one that only looks attractive, but also easy to read from a wide distance.
Today marketers and retailers know how electronic & digital signage adds a stroke to the entire visual appeal of any brand or a specific product that needs proper branding design to deploy the illuminated retail signages to drive the bottom line.
Here Are Five Pro Tips for Lighting Signage in Retail Spaces to Drive Traffic & Engagement:-
#1 Customers love to see and read big fonts.
#2 Use the lighting signages in the right places.
#3 Keep the content bold & concise.
#4 Get a grip on the color theory.
#5 Avoid installing lighting retail signages at places where they get in direct eyesight of the customers and are annoying to them.
In the end, what’s important is to understand the core objective of your advertising strategy, are you want to engage more people to buy products. Based on this, the effective installation of signage plays a vital role in customer influence.
Do you have any effective tips for using lighting in retail signages? Do share in the comment section below; we would love to hear from you.