Retail signage is one of the first things customers see when they visit the Retail store. For brands to effectively draw customers in and direct them through the store in a manner that’s efficient and lucrative, the brand first needs to become an expert in the fine art of retail signage. Whenever a brand decides on retail branding, one important choice to make is to decide on materials to use for signage. There are typically three broad classifications. We will discuss the pros and cons of them.
Acrylic Signboard Signage
Acrylic Signboard Signage is durable and suitable for outdoor Advertising. It’s a plastic material that gets illuminated when light passes through it. Acrylic signages offer a robust and premium display and are typically appreciated for their long life. The material can be weighty because of its density, so it may need additional connectors and anchors to keep it from falling away from its installation point. These are mostly used by a chain of salon brands, retail clothes brands, and other premium retail chains.
Flex Boards Signage
Flex board is a material that is designed specifically to accept the flex material bonding. Flex board printing is the safest and most durable way to apply your printed flex material to a banner or a sign rather than to clothing or other similar mediums. Flex boards refer to flex mounted on the iron/aluminum frame. These are the most widely used signage configurations in India. The distinct benefit of these boards lies in their finance. These are popularly used for dealers and shop boards by FMCG companies, cement, tire, lubricant.
Glow Sign Box Signage
Making a great first impression on a prospective customer is extremely important for a Brand. And that impression needs to convey a sense of trust, good quality of services, and a fair deal. The production of Global Sign Box typically consists of a 3D metal cuboid frame fitted with tube lights. The sides and the back portion of this frame are covered with a metal sheet, and the front side is mounted with flex. Inside lighting gives a premium appearance to Glow Sign Box signage. The Banking and Telecommunication Sector most widely use these.
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